Social Media Sizes Cheat Sheet 2020

Facebook cover:

820 x 312 pixels
This picture will appear only on your timeline, but it’s a perfect place to present your brand, show your creativity and deliver a message. Have fun with designing it.

Image Guidelines:

• Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
• Must be at least 400 pixels wide and 150 pixels tall.
• File type: jpg or png (I recommend using png)
• You can add video as your cover
• Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

Lifehack:

If you want your FB cover to be responsive (to appear great on the mobile phones as well as desktop use 820 by 360 px size, but keep in mind that some part of it won’t be seen in desktop, and some of it won’t in mobile phones)

I understand it may be a little confusing, so we’ve prepared a pdf template of a correct FB cover size for you. Get yours here.

Facebook Shared Image:

1200 x 630 pixels
This image appears on your timeline and in the newsfeed of your followers.

Facebook Event Image:

1920 x 1080 pixels
Facebook will scale it down to the minimum dimensions in the feed but uploading this size will guarantee your image will bring attention and visitors to your event.
If you want to design another type of facebook image or banners for advertising visit the facebook help center or the facebook for business for guidelines.
If you still feel stuck contact us for a custom project. We will be happy to help.

Twitter

Header photo:

1500 x 500 pixels
This image lives on top of your page, it’s the place to be creative and engage the audience right away.
• File type: jpg, gif or png
• Size: 1500 x 500 pixels
• Maximum file size 10 MB.

Profile photo:

400 x 400 pixels
Your profile photo is where your logo or headshot would be. The largest size that is visible to the other is 400 x 400 pixels, and it shows up on your profile.

Tip: Use an easily recognizable image in order not to get lost in the feed.

On the other’s feed as well as “who to follow” box it will be scaled down to 200 x 200 pixels
• File type: jpg, gif or png
• Size: 400 x 400 pixels
• Maximum file size 2 MB.

In-stream photo:

1024 x 512 pixels
We all love attaching photos to our tweets, it will appear at your followers’ stream.
The best size to design this image is 1024 x 512 pixels, but keep in mind that Twitter will collapse it to the smaller size. So make sure to align all the important information horizontally, vertically and center it. Or just use the minimal requirement for this type of content: 440 x 220 pixels

Image Guidelines:

• Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio)
• The recommended aspect ratio is 16:9.
• Up to 4 images at a time.
• Maximum to appear expanded 1024 x 512 pixels.
• Appears in stream collapsed at 506 x 253 pixels on desktop.
• File type: jpg, gif or png

Instagram:

Everybody heard about Instagram, and if you are not using it for your business you are missing a huge opportunity with more than 600 million users who are looking for your business.

Profile Picture:

• Must be at least 110 x 110 pixels.
• File type: jpg or png (I recommend using png)
• The aspect ratio here is 1:1
• Keep in mind that your Page’s profile picture will be cropped to a circular shape
• Do not use small elements of your logo or small text (like the tagline of your company), cos it won’t be seen.
Tip: Create a square photo larger than 110 x 110 pixels, center the image ( if it’s logo keep in mind it will be in the circle, so make it a little bit smaller to make sure all elements will be visible)

Photo Size:

1080 x 1080 This is where your main content lives, you can design branded feed and show your creativity.
Check out: Instagram layout ideas

Image Guidelines:

• Must be at least 1080 x 1080 pixels.
• File type: jpg or png (I recommend using png)
• The aspect ratio here is 1:1
• For portrait (4:5) photos, the recommended dimensions are 1080 x 1350 pixels.
Tip: Keep in mind that portrait photos will be shown as square in your profile)

Instagram Stories:

1080 x 1920 Instagram stories are probably the most viewed content nowadays, so make sure you are using those too.

Image Guidelines

• Recommended size is1080 x 1920 pixels.
• File type: jpg, png, gif but most important - video
• The aspect ratio here is 9:16
• Max file size is 4GB.

Pinterest

Pinterest is an awesome tool for driving traffic, so optimize your page and get thousands of new visitors every day.

Profile Picture:

165 x 165 pixels
Like on FB or Instagram your profile picture will be cropped to a circular shape.

Image Guidelines:

• Appears at 165 x 165 pixels on the home page.
• Appears at 32 x 32 pixels on the rest of Pinterest
• Image types include: JPG and PNG

Pin Sizes:

Pinterest has limits only on the width of the photo the height is scalable, but my personal experience shows that the best-performing pins are 1080 x 1620 pixels.

Image Guidelines:

• Recommended to use an image aspect ratio of 2:3 to 1:3.5
• Pins on the main page appear as 236 pixels (height is scaled).
• Pins on a board appear as 236 pixels (height is scaled).
• Expanded pins have a minimum width of 600 pixels (height is scaled).
Use the rectangle with the width more than 600 pixels and any height that you want and you are good to go with pins.
Find more information on the Pinterest Help Centre

Board Display

It’s super important that people instantly know what your board is about, so one of the best things you can do is add Pinterest Board displays or covers

Image Guidelines:

300 x 300 pixels
In this case I recommend create 600 x 600 pixels in order to get high quality result. We have a beautiful templates for board covers already designed for you in our Etsy store, download them right away, add your text in any editor and you are good to go.

YouTube

Channel Cover Picture:

• 2560 x 1440 pixels (for desktop)
• 1855 x 423 pixels (for tablets)
• 1546 x 423 pixels (for smartphones)
• 2560 x 1440 pixels (for TV)
The problem here is that you can upload only one cover and the sizes are different for every device…
The tip here: Design the biggest size which is 2560 x 1440 pixels but put your information centered and aligned for the smallest one (1546 x 423 pixels).

Channel Profile Picture:

• Recommended 800 x 800 pixels.
• Displays as 98 x 98 pixels.
• Image types: JPG, GIF, BMP or PNG.

If you still have some questions we will be happy to help you, contact us via social media Or request a custom-designed social media content.