Power of color : color’s meaning and psychology
Small business branding checklist
30.10.2017
Stand out confidently online with a website you can manage on your own
05.03.2019
"Color…What a deep and mysterious language, the language of dreams."
Paul Gauguin
Color theory is one of most powerful tool you can use to make the right impression. Colors will set a mood, inspire people to take action, they affects how we act and feel. Research shows that 90 % of the snap judgements are influenced by color and increases brand recognition by 80%. That’s why choosing the right color is so important for your brand.
1. Red
Red is the most strong color. It's the color of energy, passion and action.
Use red color to grab attention. But keep in mind that large doses of red can be overwhelming.
Best color to use in these industries:
Entertainment
Food
Sport
Fire protection
Children products
2. Orange
Orange is color of happiness, confidence and adventure
Orange is optimistic and keeps us motivated.
It's excellent colour for grabbing people’s attention
Best color to use in these industries:
Art
Entertainment
Food
Motivation
Transportation
3. Yellow
Yellow - is uplifting and illuminating color, offering hope, happiness, cheerfulness and fun.
Yellow is optimistic and analytical.
In general best way to use yellow is as a highlight color
Best color to use in these industries:
Food
Travel
Children entertainment
Motivation
Energy
4. Green
Green represents growth, balance, stability, harmony, nature.
Green is linked to an emotional response of feeling safe and secure.
Best color to use in these industries:
Invironment
Banking
Education
Real estate
Non profit
5. Blue
Blue is one of the most popular color when it comes to choose your business's colors.
Blue natural and universal.
It represents calm authority and confidence
Best color to use in these industries:
Communication
Entertainment
Technology
Security
Finance
6. Violet
Violet - color of imagination and dreams.
Violet brings calm and peace.
Color of spirituality, is associated with royalty, quality and luxury
Best color to use in these industries:
Humanitarian
Psychic
Religion
Innovation
Luxury
7. Grey (Neutral)
Grey is the most neutral shade.
Serious, sophisticated and timeless.
Grey color is modern looking, sleek, sophisticated and stylish
Best color to use in these industries:
Technology
Finance
Automotive
Luxury
