7 types of logo design. How to choose perfect type of logo for my business.

7 types of logo design

Logo is an image that represents and makes your business recognizable. One of the first things, when you start a business is to ensure that you have a memorable beautiful logo.

There are 7 different types of logos. Choosing the right one for you can help make your logo timeless. When you asking for a logo design, you think about an image for the top your website or for your business card. But actually it’s more complicated than that, you are asking for a brand design.

1. Logotypes

Logotypes logos are known also as wordmarks.

This type of logo design is based on the business’s name. The main focus in logotype’s design is typography. Carefull selection of a typeface or even creating a font especially for it, is a key when creating this type of logo. Wordmark logos work really well when company’s name is catchy itself and with strong typography will help to create strong brand regognition.

2. Lettermarks

Also known as Monogram logos

This is a typography based logo, unlike a logotype, lettermarks uses a few letters only, usually the initials of the company name. If your company’s name is long and hard to remember you need to consider this type of logo.

The simplicity is the key when designing monogram logo

3. Brandmarks

Also known as pictorial mark or logo symbols

Uses visual imagery to relate to your product, company name or even communicate the intangible such as positioning, mission or ethics. If you decide to choose brand mark logo, you shoud be sure that image that you choose is impressive and represent your company. Remember that this image will stick with your company for a long time.

4. Abstract logo marks

If you don’t want to be constrained by a literal representation, but want to use an image, that’s type of logo is for you. But you should be careful with it because not everyone will implements the meanings of abstract logo the same way.

5. Combination marks

Here is a combined use of a wordmark and brandmark If you want to use a brandmark but feel like you need to support it with logotype for more brand regognition – combination mark is your choice.

6. Emblems

This is the oldest type of logo, it gives your company a traditional quality and classic look. Like badges, seals and crests, this type of logo consists of font inside an icon.

7. Mascots

Mascots are Colorful, cartoonish and fun. They gives positive feeling to your logo and your brand. A mascot is an illustrated character that represents your company.