Branding is important part of every business, big enterprise or small store. Branding gives your business a personality and identity so your customers can easily identify you from the competitors. Our small business branding checklist will help you understand branding more.
The clearer your brand’s position is – the easier to identify you for your customers. So what is the brand positioning?
After creating a brand image you need to ask yourself who your business are aimed to. Are you target teenagers who loves Justin Bieber and PewDiepie? Or large enterprizes with 10 000 employees? Different target audience requires completely different branding and communication style. Draw up the type of people who make up your target audience. These are people you are going to communicate all along the way.
Logo is more than just a pretty graphic. Logo is the first thing your potential customers will see and one of the first steps in the process of launching your brand. You have to make sure your logo reflects who you are, your mission, your values, your point of difference and speaks to your target audience.
Brand guidelines – Is your secret weapon when it comes to consistency in presenting your brand across various channels. You need to include everything to guidelines starting from colors and logo different versions of your logo and finishing with brand’s do’s and don’ts.
Nowadays there are plenty of ways to communicate with your customers. Having clear positioning, logo, brand guide and knowing your target audience will help establish your brand the way you want from the beginning.
If you want to founded you need to put yourself out there:
Build a website that reflects your business
Get on social media platforms
Create marketing colaterial (business cards, pamphlets, flyers etc.)
Digital and print advertisement (banners, posters etc.)